Stearns would manufacture high quality outdoor products such as life jackets, water ski belts, and plastic boat interiors. Federal law changes in 1971 allowed companies to actually design a better looking Type III PFD that didn't have to be a bulky orange block. This was the starter's gun in a race towards ownership of the designed PFD market; a race that Stearns would easily win. In 2008, Coleman added to its family of brands the distinct quality of Stearns products, the most recognized player in the life jacket business. It's a natural fit.